Single Hop HBC638

Single Hop HBC638

Another one of our explorations of new and experimental hop vaireties, this features HBC638 from our pals at YCH in Yakima, Wa.  It's nrings a lot bright, juicy lime, citrus and floral notes.


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Riesling Kolsch

Riesling Kolsch

Blending the worlds of German beer styles and grape vaireties, this light bodied and refresing kolsch was brewed with pilsner malt and wheat and fermented with Rielsing wine must.  It has a llightly tart and dry finish with notes of pear and pit fruit.


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Grätzer

Grätzer

Some beer styles are just off-centered in their own right.  This beer is our version of a traditional Polish beer style that uses 100% oak-smoked malted wheat and is well-hopped with Czech Saaz.  It's smoky with a soft refreshing palate and a balanced hop profile.


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A Night In The Woods

A Night In The Woods

Night in the Woods captures the aromas and flavors of a campfire with treats. Rich chocolate flavors with hints of vanilla, smoke and charred sugar blend with a biscuity malt backbone and a subtle sweetness. It’s the perfect fireside beverage!


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Alternate Takes #3

Alternate Takes #3

In the analog age of music, artists recorded take take after take, experimenting with new sounds until a great record emerged. Our Alternate Takes series offers a peek into our iterative and creative R&D process, where each batch is celebrated as its own off-centered hit. 

Alternate Takes #3 is an Imperial IPA brewed with a massive amount of juicy hops.  It’s burst-hopped in the brewhouse with Warrior, Simcoe, Mosaic and Amarillo.  Then it gets double dry-hopped with Galaxy, Citra, Amarillo, Mosaic and Simcoe.
 


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Azacca

Azacca

Azacca is a dwarf hop variety with a big tropical fruit aroma and flavor. We feature it single-hop-style in this IPA where it was used both in the brewhouse and as dry hops.


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Fall On Me

Fall On Me

Boatloads of Red Delicious apple cider from local farmers at Fifer Orchards and a dose of mulling spices make this Belgian-style farmhouse ale the perfect complement to fall. A nose of apples and cinnamon is followed by a slightly tart, cider-y, cinnamon-y taste that's both dry and refreshing.

A Belgian-style farmhouse ale brewed with 2-row, flaked oats, malted wheat, red delicious apple cider from Fifer Orchards and spiced with cinnamon, orange peel, star anise and cloves


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Our beer just got a whole new look ... introducing our packaging redesign!

Our beer just got a whole new look ... introducing our packaging redesign!

Thursday, August 25, 2016

Something old. Something new. Something borrowed. Something brewed.

We're beyond excited and proud to introduce our new packaging redesign! Bringing focus to the creativity, high quality and often rare ingredients that go into our eclectic portfolio of beers, this redesign is a welcome addition to our 21-year journey. 

A collaboration between our in-house creative team and Interact Boulder - a Colorado-based strategic packaging design firm - seven of our beers will showcase the new design with additional beers to come later in the year.

When Dogfish Head founder and president Sam Calagione opened the Rehoboth brewpub in 1995, innovation wasn’t just an option—it was the foundation for building an off-centered brand. “My goal was to make truly unique beers based on the idea that culinary ingredients from around the world could be as integral for brewing distinct beers as the finest barley and hops,” says Calagione. This new packaging sets out to honor that foundational spirit of off-centered innovation and imagination by highlighting our legacy of exploring goodness through ingredients and process.

Ingredients are the stars of the design, showcased in playful illustrations that create realistic and authentic flavor expectations in an off-centered manner. You're now able to see what goes into each bottle by viewing the side panel of the carrier, which highlights the specific ingredients and unique brewing processes involved in creating that beer. The handle area is also a unique feature, offering you a literal handful of the ingredients when proudly holding a 4 or 6 pack.

The new design also organizes key information, such as beer style and ABV, in a way that makes it easier for our fans and new fans alike to find exactly what they're looking for. “We wanted to create some uniformity across our portfolio without falling into the trap of being predictable and sterile,” Calagione says. Our iconic Dogfish Head “shark and shield” logo and proprietary “Doggie” font are the two recognizable design elements that will carry through from the old packaging into the new style.

It's been a heck of a ride with that original packaging and we love it just as much as we did in 1995, but we're excited for this next chapter in our off-centered story.

Cheers!

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