Our beer just got a whole new look ... introducing our packaging redesign!
Something old. Something new. Something borrowed. Something brewed.
We're beyond excited and proud to introduce our new packaging redesign! Bringing focus to the creativity, high quality and often rare ingredients that go into our eclectic portfolio of beers, this redesign is a welcome addition to our 21-year journey.
A collaboration between our in-house creative team and Interact Boulder - a Colorado-based strategic packaging design firm - seven of our beers will showcase the new design with additional beers to come later in the year.
When Dogfish Head founder and president Sam Calagione opened the Rehoboth brewpub in 1995, innovation wasn’t just an option—it was the foundation for building an off-centered brand. “My goal was to make truly unique beers based on the idea that culinary ingredients from around the world could be as integral for brewing distinct beers as the finest barley and hops,” says Calagione. This new packaging sets out to honor that foundational spirit of off-centered innovation and imagination by highlighting our legacy of exploring goodness through ingredients and process.
Ingredients are the stars of the design, showcased in playful illustrations that create realistic and authentic flavor expectations in an off-centered manner. You're now able to see what goes into each bottle by viewing the side panel of the carrier, which highlights the specific ingredients and unique brewing processes involved in creating that beer. The handle area is also a unique feature, offering you a literal handful of the ingredients when proudly holding a 4 or 6 pack.
The new design also organizes key information, such as beer style and ABV, in a way that makes it easier for our fans and new fans alike to find exactly what they're looking for. “We wanted to create some uniformity across our portfolio without falling into the trap of being predictable and sterile,” Calagione says. Our iconic Dogfish Head “shark and shield” logo and proprietary “Doggie” font are the two recognizable design elements that will carry through from the old packaging into the new style.
It's been a heck of a ride with that original packaging and we love it just as much as we did in 1995, but we're excited for this next chapter in our off-centered story.
Schlemiel Schlemazel Hassenpfeffer Lichtenheiner
This version of a historical smoked, sour German style is the creation of homebrewer David Lieberman and was the winner of the Philly Extreme Homebrewing Challenge. It was made from a blend of malts smoked with beechwood, cherrywood and oak, and soured with 2 strains of lactobacillus before being fermented with a Kolsch yeast. The result is a uniquely tart, smokey and refreshing ale.
Twenty Cunning Cooks
With a little inspiration from our pals at Pallet magazine and a passage from Romeo and Juliet, we bring you Twenty Cunning Cooks! This saison was brewed with quinces and dates to provide a counterbalance to the doughy Maris Otter malt and flaked oats used in its mash bill. A Belgian ale yeast strain adds spicy notes and Jarrylo and Calypso hops lend fruity hop aromas of apple and pear.
Liquid Truth Serum IPA
You can handle the truth!
MYTH: IBUs (hop bitterness) can only be achieved in the boil.
The truth is, Dogfish Head has been experimenting with tradition-bucking hop schedules since we opened in the mid-90s. From our continual hopping method found in our 60 Minute, 90 Minute and 120 Minute IPAs to our latest innovation, we've been know to zag when everyone else zigs. Liquid Truth Serum is no different, and we've liberated a new truth by adding every single hop to this juicy IPA after the boil is complete.
An unfiltered IPA that's bursting with ALL the hops, Liquid Truth Serum is brewed using a unique process that incorporates four different states of hops: whole leaf, liquefied, pelletized and powdered. The result is a blissfully inefficient IPA full of citrusy and tropical notes, that's truthfully hoppy without being deceptively bitter ... honest.
Our new session sour SeaQuench Ale is finally here!
It's here! SeaQuench Ale is now available at our Milton brewery and Rehoboth brewpub! A citrusy-tart union of three German styles of beer blissfully blended into one, this session sour quencher is made with lime peel, black limes and sea salt.
Releasing just in time for the 500th anniversary of the Reinheitsgebot - aka the “German Beer Purity Law” that says it’s illegal to brew with anything other than water, barley, and hops - SeaQuench Ale both commemorates (and disintegrates) this art-censorship law.
Here’s the full skinny on the SeaQuench Ale release …
- We started shipping the beer 8/1. We ship to wholesalers first, so look for it on taps and shelves over the coming weeks using the Fish Finder.
- Approved in - AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KY, MA, MD, ME, MI, NC, NH, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, VA, VT, WA, WI
Combining a roasty Imperial Stout with a jammy Syrah wine, this beer is bold and complex. Notes of coffee, dark chocolate and anise from a blend of roasted malts meld with flavors of plums, cherries and stewed fruits from Syrah grape must in this jet black stout. Aged on American oak to add some light toasty vanilla to the mix.
Mint Berry Crunch
The superhero force of brewers at Dogfish collaborated on a a refreshing beer for the hot weather. Mint Berry Crunch is a Belgian-style golden ale fermented with blueberries, spearmint and holy basil. The result is juicy and tart with a very light herbal notes.
We combined 2-row, crystal malt and flaked barley with mango nectar. Then we threw in a generous helping of Mosaic, Galaxy and Equinox hops. The result is an assertive IPA that is juicy, dank and resinous for the tropical hophead in you.
He Who Spelt It
Reminds us of a wheat beer without traditional wheat. Brewed with pilsner and spelt malts along with grapefruit peels. The aroma begins with bready notes and as it warms up the grapefruit becomes more pronounced. Low bitterness with a citrus grapefruity finish.