The Greatest Invention You'll Ever Taste

Traditionally brewers make just two hop additions – one big dose early in the boil for flavor & another bunch at the end for aroma. But thanks to our invention of continual hopping – a process of adding hops throughout the entire boil – our continually hopped 60 Minute delivers an outrageously hoppy IPA that isn’t crushingly bitter. 

The Greatest Invention You'll Ever Taste