Record Store Day + The Flaming Lips
Here at Dogfish Head, we’re beer geeks with a music problem. So it’s a natural fit to team up with the fine folks of Record Store Day as the Official Beer! Celebrating the unique culture of record stores and the special role they play in their communities, Record Store Day shares our same commitment and independent spirit.
Now in our fourth year as the Official Beer of Record Store Day, we’re comin’ atcha with a whole new bag of tricks! We’re bringing independent beer and independent music together with the release of a first-of-its-kind beer and vinyl collaboration with American rock icons, The Flaming Lips! Dropping on Record Store Day (Saturday, April 21) The Flaming Lips will release a limited edition 7” called ‘The Story of Yum Yum and Dragon,’ featuring two original songs inspired by our latest release, Dragons & YumYums - a lip smackingly tart pale ale. Composed by Flaming Lips front man Wayne Coyne, the lyrics pay tribute to the colorful array of off-centered ingredients in the beer.
“Wayne and I, and our Dogfish and Lips co-conspirators, shared a goal of making this collaboration an epic, sensory enveloping experience at the intersection of creative beer paired with creative music,” says Dogfish founder and CEO Sam Calagione. “There’ve been tons of iconic collaborations over the years, but we believe this is the first time a band has been so pivotal and deeply involved in the creation of the beer, the ingredients that were chosen, as well as authoring a song made specifically in tribute of the beer.”
The energy of the union inspired Wayne to use ingredients from the beer as characters in the two songs on the record, ‘The Story of Yum Yum and Dragon’ and ‘Pouring Beer in Your Ear.’ Looking to dragonfruit and yumberry as key elements, he transformed them into storyful lyrics in the song like, “Yum Yum and Dragon went out for a drive, but Yum Yum doesn’t have any eyes….Yum Yum and Dragon, they’re happy they’re friends…”
Along with the limited edition 7” release, we’ll be teaming up with The Flaming Lips to also unleash 100 translucent records filled with the actual Dragons & YumYums beer just before Record Store Day*! The super collectible beer-filled vinyl will be available at special events nationwide leading up to and on Record Store Day. Sam has said, “As a raging beer geek with a music problem, I’m especially excited to enjoy a pint of Dragons & YumYums while spinning a beer-filled record from the Lips.”
Our new pal Wayne of The Flaming Lips had this to say about the collaboration, “Working with Dogfish Head has been a meeting of two, seemingly, opposite product makers. We as, The Flaming Lips (being completely unaware of our branding and marketing potential) and them, Dogfish Head, (being sooo well branded I thought they made dog food, fish sauce, bongs AND beer)... turns out they, the Dogfish Head thought we, The Flaming Lips, were a well branded and marketed entity…they thought we were perhaps a cult, a cartoon, a religion, a candy company and an Art Rock Group…ha...so…Us coming together to make, what might be, the world's first vinyl record filled with pink colored beer... is somehow... perfect!!”
Hitting retail shelves and taps from late March through August and packing an explosion of fruit in every sip, Dragons & YumYums is an intensely tropical, yet subtlety bitter ale brewed with a combination of dragonfruit, yumberry, passionfruit, pear juice and black carrot juice. Clocking in at 6.5% ABV, this light-bodied pale ale has a balanced sweetness, yet slightly resinous flavor, with piney aromas and a pink, blush-wine hue. The psychedelic influence of the label artwork, designed by Marq Spusta as part of our Off-Centered Art Series, was influenced by the legacy of the Flaming Lips and the culinary components in Dragons & YumYums shown through radiating lines, movement of fire, dancing lips, rainbows and bold pink colors.
Wanna get in all this Record Store Day fun? Check out our slew of events happening nationwide or join us here in coastal Delaware!
*Want to get your hands on one of those elusive beer-filled albums you’ve heard so much about? We’re hosting a slew of off-centered events around the country where we’re raffling off 30 of these one-of-a-kind albums! Check back on March 23 for a complete list on where exactly you can find one in your neck of the woods!