It’s super … it’s sessionable … it’s SuperEIGHT!

Thursday, March 21, 2019

Calling all beer evangelists that enjoy imbibing with a purpose! We’re excited to announce a SUPER new beer created specifically for the active lifestyle enthusiast interested in incorporating high-quality ingredients in their beer choices … meet SuperEIGHT.

At 5.3% ABV, this super refreshing, sessionable Super Gose is a unique beer made with eight heroic ingredients including prickly pear, mango, boysenberry, blackberry, raspberry, elderberry, kiwi juices and a touch of quinoa, along with an ample addition of Hawaiian sea salt. Brimming with hard-working ingredients, SuperEIGHT was brewed to harness the powerful goodness of all-natural fruits. It’s fresh, it’s delicious, and it’s releasing nationally in 6-pack 12 oz. cans this time next week. Vibrant red in color, this Super Gose has a slightly tart taste and pleasantly refreshing finish, with delicious flavors of berries and watermelon.

“We’re comin’ at ya with so much juicy flavor with the latest release of our new Gose, SuperEIGHT,” says Dogfish Head founder and CEO Sam Calagione. “With the meteoric success of SeaQuench Ale growing to be the best selling sour beer in America, we learned from consumers that approachable, refreshing, super-flavorful beers are what they’re seeking when making choices about beverages. We’re listening, we heard you, and we think you’re going to love our wildly delicious SuperEIGHT.”

But oh SNAP … there’s more! We also ‘developed’ some inspiration for this beer with our friends at Kodak … yeah, like the filmmakers. Back in 2018, Sam joined Kodak - a world-class technology company - to record an episode of their podcast ‘The Kodakery,’ discussing analog processes in the digital age. During the podcast, Sam learned that the heightened levels of acidity and vitamin C in certain beers could make them an ideal processing agent for film. Seriously.

As luck would have it, our R&D brewing team was working to create a new beer that had a similar profile and unique ingredient bill to the liquid needed for developing film. BOOM! Just like that, SuperEIGHT was born and designed to process Kodak Super 8 film. Early batches of the beer were sent to Kodak to begin development. After a series of tests were done, they successfully proved that SuperEIGHT can in fact act as a film developer.

So what’s next? You didn’t think the fun stopped there, did you? Of course there’s more! Sam is planning an epic, Dogfish Port-to-Port boat trip up this East coast this summer and he’ll be documenting part of his adventure on Super 8 film, which will be developed in SuperEIGHT beer and turned it into a short film. We’ll let you ‘process’ that for a minute.

More details on the Port-to-Port trip will be announced on Earth Day, April 22, so be sure to check back then!