With regards to the most recent batch of 120 Minute IPA, I am sorry to say that dozens of passionate people at Dogfish got out voted by millions of yeast cells and this batch will not be released. This batch came in a bit under attenuated and got dinged on our sensory panel for dislocated flavors.
Each and every batch of beer we brew at Dogfish Head goes through over 40 Quality Control check points and while this batch passed many of these check points we decided with the results of the final sensory panel, days before packaging, that we dont feel this batch of 120 Minute IPA is up to par.
We know that 120 Minute sells at a premium price and we know expectations for this beer are, and should be, high. It is brewed with over 30 times the volume of hops and over 7 times the volume of malt per barrel than your average light lager. It is aged for over 5 times as long as the average ale. So this is a really expensive beer to make. And a really expensive beer to lose.
That said,we are more interested in preserving our long-term reputation for quality than we are pacifying short term frustrations with not getting this batch out on a certain timeline. We are sorry and we hope you understand and support our decision.
We are confident we will have a great batch of 120 Minute IPA out before the end of the year.
Cheers - sam
(our fearless leader) writes about his latest travels and off-centered plans for all of us.
rogue 120!!!
Rogue 120! I agree that the novelty of this would pay off with fans. Even an every day beer enthusiast would be intrigued with the idea of a premium rogue batch. I might even save the bottle as a keepsake and tell the story to my kids and grandkids!
Agreed on the alternative release idea. When I went to college in Vermont, Ben and Jerry's would sell "factory seconds" which as you might imagine, were ice cream pints with too much (mostly) or too little of something really good, and at a discount. i say roll it out.
rogue 120!!!
rogue 120!!!!
rogue 120!!!!
ROGUE 120! ;ROGUE 120!; ROGUE 120!; ROGUE 120! ;ROGUE 120!; ROGUE 120!;
ROGUE 120! ;ROGUE 120!; ROGUE 120!; ROGUE 120! ;ROGUE 120!; ROGUE 120!;
ROGUE 120! ;ROGUE 120!; ROGUE 120!; ROGUE 120! ;ROGUE 120!; ROGUE 120!;
ROGUE 120! ;ROGUE 120!; ROGUE 120!; ROGUE 120! ;ROGUE 120!; ROGUE 120!;
Batzman
Sam you are a man of integrity. I was at the brewery on Tuesday and this info was shared with the group I was with. What a shame. There are many ingenious ideas that have been posted as to what could have been done with the brew other then dumping it. Some have merrit. However what most fokes do not know is that you are undergoin renovations to expande production capacity and that you simply do not have the space to store off production product. Too bad, but I do support your decision to dump the swill and move on. Oh and the BEER MUSCLE was yummy tonight!
that does stink but it will be even better.. anything good is worth the wait
I also appreciate your honesty and transparency. I think there are probably some opportunities that will work as others have suggested. Simply dumping the beer is likely the most costly option at this point.
I suggest you follow Charbay's lead and use it to make a Whiskey. Their whisky costs over $300/bottle and is honestly worth the money. A hop flavored whiskey = Heaven. I tried it at Bobby Flay's Mesa Grill in Vegas and have been trying to find a way to get a bottle shipped to AR ever since.
Here is their website: http://www.charbay.com/category.aspx?categoryID=645
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