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Price vs. Value

 
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Even in a recession, it’s not necessarily all about price.  It’s about value.  Our distributors have asked for a 12 pack and we have finally delivered.

Dogfish Head’s family of IPAs are the fastest growing IPA portfolio on the east coast.  And we've finally put them all under one roof.  It ain’t cheap.  But it is a great value. To buy four bottles each of 60, 90, 120 Minute IPAs separately would cost the beer enthusiast at least 20% more than what they are getting them for in this convenient 12-pack.  We are all about the beer – that why we have gone with the super  iconic plan cardboard and duct-tape packaging.  But there is special gift in every box – a free dogfish paddleball to play while you sip your IPA’s and wait out the recession- as a thank you from Dogfish for the hardcore beer folk who have stuck with us even now that times are tight.

Continual-hopping is no laughing matter people.  It’s the sickness and the cure

Comments

Additional info on the IPA Variety Pack:

We are currently waiting for state approval to begin shipping. Once approved, these Variety Packs will be available through the following wholeslaers:

Hop & Wine (VA), CR Goodman (CO), BEK Specialty (TX), United (DE), FP Winner (MD), Hunterdon (NJ), Beer House (KY), Glunz (IL), Franklin (CT), Drinx Unlimited (CT), Oak (NY).

 

20% off? A good reason to celebrate with a beer...or 12!

I like that attitude!

No MA?

Ugh, you can't get it into Wegmans? The day I discovered the Dog in my local Wegmans I nearly broke down and cried.

ok, I'm excited, now I just need to know where? I'm in Ocean Pines/Berlin and only the Berlin Cheers and Racetrack Citgo @ 589 & 50 carry an extensive selection of Dogfish head products. I'll assume they'll be available soon? Thanx!

and now we need to work on getting more draft taps into OC bars and restaurants. Salut!

Try The Green Room in West OC-great selection and plenty of DFH.

Sam,

Your reading my mind man! I just sent a "Ask Dogfish" question the other day about variety packs and here you are two days later delivering the good news.

You guys (and gals) do good work, and you are quick! :-)

DFH 4Life

I know PA's tough with rules, but how about a mixed case for the Keystone staters?

Make sure you send them 12 packs to your distributors in the Green Bay, WI area!  4 bottles just isn't enough.

20% savings would be great!

 

I bought one of these from my local store (Chicago, IL) for $56.99.  A savings of 8% off regular price.  Better than nothing, but leaving me to suspect either the distributor or retailor is looking at this as a way to snatch more cash from us hopheads.

I just saw one in a store in Southern Delaware and it was $42.99. I am sure the distributor has to charge a little more to cover freight/transport/etc., but I think you may be on to something with your comments that the distributor may be increasing the price.

LOL @ pithub's comments.  You're either a hophead or you're not!  :)

 

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