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Price vs. Value

 
03.09.2009

Even in a recession, it’s not necessarily all about price.  It’s about value.  Our distributors have asked for a 12 pack and we have finally delivered.

Dogfish Head’s family of IPAs are the fastest growing IPA portfolio on the east coast.  And we've finally put them all under one roof.  It ain’t cheap.  But it is a great value. To buy four bottles each of 60, 90, 120 Minute IPAs separately would cost the beer enthusiast at least 20% more than what they are getting them for in this convenient 12-pack.  We are all about the beer – that why we have gone with the super  iconic plan cardboard and duct-tape packaging.  But there is special gift in every box – a free dogfish paddleball to play while you sip your IPA’s and wait out the recession- as a thank you from Dogfish for the hardcore beer folk who have stuck with us even now that times are tight.

Continual-hopping is no laughing matter people.  It’s the sickness and the cure

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