I remember many moons ago when I and all my brothers and sisters in craft beer would get together once a year in a major city around the US. We would sit and talk about sales, beers, distributor successes
I want to take a moment to thank some of the unsung heroes of the simul-cask. Without the hard work and dedication of our Regional Managers, our distributors and our supportive and creative accounts we wouldn't have been able to pull off these types of successes.
So, we thought long and hard, drank a couple more beers, thought harder, put pencil to paper, pulled out our calculators, read the economist, mulled the WSJ, took a poll and then said. "Yep that's way off-centered"
Next week marks the launch of Aprihop. We have been diligently shipping Aprihop to all our wholesalers over the last two weeks and will continue through next week. Our plan is for Aprihop to be hitting the shelves and taps of our customer's around the country from March 1st onwards.