Pallet Magazine - for people who like to 'think and drink' - on newsstands now

Tuesday, November 03, 2015

Dogfish Head Founder and President Sam Calagione is proud to announce the launch of Pallet, a brand new print quarterly magazine created for people who like to think and drink. Calagione, who will serve as the magazine’s Executive Editor, has worked with the Pallet team to create a magazine designed for the craft beer community. Pallet is also for people who are interested in science, history, music, art and a great story - all interests that are often shared over a glass of craft beer. Filled with eclectic content that stretches beyond beer, Pallet is for anyone who is intellectually curious.

Now on newsstands across North America, the first issue features stories from around the world including Zambia’s 1970s Zamrock scene, Mexico’s Tarahumara running tribe, and America’s big rig trucking culture. It also includes interviews with legendary writer Gay Talese, comedian Eric Wareheim (Tim & Eric), and a profile story about country music icon Dolly Parton. Printed on premium stock with an emphasis on handsome design, Pallet is created to be savored and appreciated - just like quality beer.

Along with Calagione, Pallet is led by editorial team Rick Bannister and Nadia Saccardo, the founding editors of the popular Australian men’s quarterly, Smith Journal. Together, they have over 25 years of editorial experience in making prestige publications around the world. "A few years ago, we noticed people were into craft beer like we are, but they also have a much broader range of interests," said Saccardo. "So in creating Pallet, we wanted to make a magazine that reflected that curious nature, rather than just focus on beer." A businessman and trailblazing brewer who is also known for his off-centered perspective, Bannister and Saccardo knew Calagione would be the perfect Executive Editor for the magazine. "People who are interested in everything - that's who we love and want to connect with," said Bannister. "From recreating ancient beers to writing books to rapping in a beer-geek hip-hop group, no one embodies that eclectic, adventurous spirit better than Sam."

Calagione is known to make “analog beer for the digital age,” a Dogfish philosophy that merges antique methodology with modern taste to create a truly unique and individualistic brew. Therefore, it isn’t a surprise that Calagione would be interested in collaborating with a print magazine in the heart of the online era. "Nowadays, not many things have the power to make people slow down, focus and truly appreciate what's in front of them," said Calagione. "Craft beer is one and a thought-provoking, visually enticing magazine is another. I saw that connection as soon as Rick and Nadia approached me with the idea."

Pallet magazine is available as a single copy or subscription from allthingspallet.com and is sold at select Whole Foods, Barnes & Noble stores, craft-beer centric outlets, independent bookshops and boutique retailers.